Originally published in Car Wash Magazine .

Ownli , a first-party data platform, launched Car Care Passport, a rewards ecosystem for car wash and quick-lube operators. The platform enables operators to generate durable, non-wash recurring revenue while providing drivers with cash-back incentives and automotive savings.

By leveraging insurance-grade AI data verification, Ownli transforms the car wash into a central financial hub for vehicle owners, increasing member retention and lifetime value.

Ownli’s expansion into the car wash sector is rooted in its success within the insurance industry. Having proven the value of closed-loop environments designed to help insurers better engage their customers, Ownli is now bringing that same engagement ecosystem to car wash operators.

By integrating a curated ecosystem of automotive partners, washers gain access to exclusive automotive deals including insurance, refinancing, extended warranty, dashcams, and tires, unlocking significant savings while earning cash-back for their engagement.

“Our experience in insurance taught us that car wash members, just like policyholders, will engage with the ecosystem if they’re incentivized and in control,” said Elan Nyer, co-founder of Ownli. “When a car wash is the access-point to a Car Care Passport that allows a driver to realize the full economic value of their vehicle, the wash becomes a non-discretionary utility. We are creating a relationship that is both structurally sticky and provides value for all parties involved.”

As the car wash market becomes increasingly commoditized, operators are looking to provide value that extends past the wash bay. Ownli enables all types of wash operators to earn with the consistency and scale of a high-performance membership program.

“Ownli is the zero-cost loyalty tool,” said Anne Mauler, CMO and advisor. “It’s platform agnostic, provides a non-wash revenue stream, and creates a membership tier that completely differentiates a brand.”

Operators joining the Ownli ecosystem unlock:

  • Non-wash revenue. Operators earn a lifetime affiliate revenue share on their members, creating a high-margin monthly recurring revenue stream that hedges against weather volatility and oversaturation.
  • Elevated retention. Tangible cash earnings and access to automotive savings provide a “sticky” reason for members to stay, increasing lifetime value.
  • Operational flexibility. Ownli offers flexible integration from a fully standalone experience requiring no internal IT resources to a fully embedded experience. Operators maintain control over the experience, whether managing the cadence themselves or utilizing Ownli’s batched delivery.